Just seeing the word causes you to experience a reaction. It may be anxiety, or visions of a horror movie, or instant access to a memory or sensation from a time when you felt terrified. It’s just one word, but it can cause any and all of those reactions within the span of less than 1 second.
Fear is one of the most crippling blocks of creative energy.
What do we fear? We fear rejection. We fear bad reviews that could spread into negative brand image. We fear client fallout. We fear negative press.
Here’s the thing. Fear can be self fulfilling.
You’re afraid to do something new because it could cause negative feedback, so you go the safe route. Then you design something that no one cares about. Then your client base starts to tank because your designs are so forgettable that no one wants to hire you. Rejection. Negative brand image. Your fear caused the things that you feared the most to happen.
Do you really want to be known as the designer who creates things so boring that people don’t have any emotional response at all — they don’t like it, they don’t hate it, they just feel nothing? If that’s your goal… you’re probably in the wrong line of work.
Push boundaries. The more passion you inject into a design, the stronger the emotional response from others will be. They’ll love it or they’ll hate it, but at the end of the day they’ll FEEL something. They’ll react. They’ll cheer or they’ll boo, but they won’t brush past your work without noticing it at all.
Remember that there are people who hate Picasso paintings, and others who pay millions to own one.
Let go of your fear. Be brave. Be bold. Design.