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Fear.

Just seeing the word causes you to experience a reaction. It may be anxiety, or visions of a horror movie, or instant access to a memory or sensation from a time when you felt terrified. It’s just one word, but it can cause any and all of those reactions within the span of less than 1 second.

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UX Blogger ~ Product Designer ~ Sr Mgr of Design Community Partnerships @InVisionApp Opinions are my own ❤ (© 2014–2019 Jennifer Aldrich)

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