Why Medium Should Thank Twitter For Pulling Share Counts From The New Tweet Button
We have become a society that places major weight on peer validation. Product reviews, Facebook likes, Twitter shares etc, have become a way for us to score the value of any given product, service or publication.
Twitter’s recent decision to pull share counts from the new tweet button has thrown a lot of people/companies into a tailspin. A heavily relied on and socially accepted marker for success has been yanked out from under the industry.
People who have written articles that were shared thousands of times, have now lost their symbol of baller status, and they are angry about it.
What does this have to do with Medium?
When I first began blogging on the Medium platform, I found it odd (and admittedly annoying) that the only marker of social interaction they shared publicly was the number of Medium recommendations a piece received. They don’t display social network share stats at all. You can pull referrer stats in the reports area, but they aren’t publicly associated with any of your posts.
Now that Twitter has removed share counts from their tweet buttons, the reasoning finally clicked. The creators of Medium are geniuses. They’ve created a whole new metric of peer affirmation, that isn’t reliant on any 3rd party products. They OWN recommendations, and can do what they want with them for all of eternity.
The services who up until this point have been using the Tweet button to represent their clout in the market are in an uproar, and for Medium and the Medium community as a whole the change is a non event.
Add that to the fact that Medium doesn’t require membership or sign in to view content like other networks do right now, and you’ve once again got a very public marker of success and documented social approval.
Twitter just inadvertently launched Medium to a whole new level of desirability, and I believe that while that platform has been steadily gaining traction in the industry, this change will launch it rapidly to becoming one of the primary platforms for both personal and corporate publishing.
So basically what I’m saying is that the team at Medium should really send the Twitter team a fruit basket, because they just kicked down a wall that will give Medium range to take over the digital publishing industry.